Link building gets 50% weightage in terms of ranking. Here are the main elements that decide how good your links are and can be considered as pre-requisites of link building Dofollow or nofollow - Dofollow links are preferred but very rare and difficult to obtain. Nofollow links are easier to obtain but their volume has to be more to offset the less weightage. Typically a ratio of 3 to 1 for nofollow to dofollow is fair to get you good traction in search results Domain authority (DA) of the website from which link is obtained - It is recommended to get from websites whose DA is greater than your website. That being said, it is also recommended to have links from websites of a wide range of DA. But the lowest can be 6 Anchor text - this is the text phrase for which the link is given. Having a keyword as the anchor text can help improve ranking much faster than normal. The most common anchor text option given by websites is...
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