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24 ways to do market research in the age of the Internet.  In the 1980s market research meant filling in long questionnaires and doing interviews over lengthy phone calls. For this reason, they were a costly affair.  Hence, many companies were willing to do trial and error while releasing their new products.  Later came the era of competitions, contests, affordable phone call interviews. The cost of doing surveys and focus group research became cheaper than before by 1990s.  Let's take this from the top. Why do people need market research? Brands & manufacturers or products & service providers need to understand the market vibe/pulse before they release new content or products or services from them. What is the benefit of doing market research? It helps avoid blunders. The target audience is ideally understood.  Overall business strategy and barriers to the market can be understood. It helps position the brand, product...