Paid Media | Productivity | Marketing | Life

Everyone knows content is the king👑. But what will happen if your content has errors in it? Typos are the worst of the lot👀.  In fact, there are 10 more common mistakes, which you can explore in this lovely blog post -  https://www.helpingwritersbecomeauthors.com/most-common-writing-mistakes/ .  Now that we have established the kind of errors and how difficult & necessary it is to write impactful content without any mistakes, here is a 10 step checklist Double-check your content with  Grammarly . Read your content aloud. If possible, have someone else listen to it. Remove fancy words or jargons.  Eliminate passive voice. Use very few adverbs. Shorten sentences over 20 words.  Keep paragraphs to a maximum of 5 sentences. Double-check links in the blog post Look for spelling & word errors - there could be mistyped words such as form instead of from. Ensure the tone of voice for your brand is maintained all through the post. These are 10 simple steps...

We take 100's of decisions every day. Our thoughts and actions are so fast that we really do not think twice on most decisions.  These range from simple things such as what to wear to where to invest our money.  Just think about it.  Do you really think much about buying a pen worth Rs5? Do you go look for a specific brand? The grip on the pen, etc. Not really, right? And if you are doing that as well, then my friend, you are going to start experiencing - Decision fatigue.  So we keep taking these decisions, most of which, we do not even think twice about. Will such decisions be affecting our life in general? No. But imagine, if you start looking at life-changing tasks as the small ones. You end up deciding on them in a split second and not really accounting for anything. That could result in some bad decisions. The impact could be massive! So this blog is an attempt to give 5 ways using which you could take better life-decisions.  Look for  long term benef...

The current human mind is a miracle of ignorance! Are we using our minds in our day to day life?  Do we do things consciously?  How much of our work is muscle memory or habit?  How much brainpower do we use?  What is some mind usage increasing techniques?  How can we go back to ancient times - where humans could process much more information? Everyone knows about the benefits of good habits and also about Decision fatigue. Good habits help us automate and do good things without thinking. And decision fatigue will make us do wrong things even for simple activities. The most common suggestion provided by people is to cultivate as many good habits as possible. So that most of the good things can be done on auto-pilot and have less of decision fatigue. Thereby freeing up your mind to better focus and make the right decisions.  I have a problem though with the above suggestion.  I like the part of setting up good habits. I also agree that to some extent we ...

Just think about my next sentence for a moment before proceeding further. When we write down something, we are doing the following: Thinking Reading Writing About the text, you have just written down. So by a single action of writing down something, you are doing 3 things at once.  Now with experience, we know that our brain remembers something better when is done more times. Hence, writing things down helps it remember them more clearly.  Having established that writing helps remember things better, let's get on with our topic. How can writing help in achieving your goals? How can writing help in achieving your goals? Photo by  Green Chameleon  on  Unsplash 1. Clarity Writing down your goals brings about clarity on what you are trying to do.  Let me explain.  We human beings are distracted ones. In fact, we have more experience of being distracted than being focused. At the start of this article, I reinforc...

Is life really a race? Most people honestly think that life is a race. Here is the basic functioning of this life race Expect what others think you need to achieve in life Over plan for the above expectations. None of which are real - remember they are our perception of what others expect from us Forget about what you are good at and what you are not and run behind these imaginary goals Strange right? People run in these imaginary races. Most do not even realize what the actual goal is. Or why they are participating in the race. Ultimately most of these races are not aligned with their personal interests or skills. And finally, most end up losing them. And those who do win them, the majority do it with luck and some with guidance. Let's try and understand this with the story of Tortoise and Hare. To start with - the race between a tortoise and a hare was not a really fair one. A hare's inherent nature is to sprint and move as per its will and fancy. Tortois...