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Creator Economy Post-COVID-19, the creator economy has been booming significantly in India. Here are some interesting facts and numbers to look at: Rapid Expansion: The India Creator Economy market was valued at US$ 976.0 million in 2023 and is expected to reach US$ 3,926.2 million by 2030, growing at a CAGR of 22% (Source: Coherent Market Insights). Rise of Micro-influencers: Creators with smaller but highly engaged audiences are gaining prominence. Focus on Niche Content: Creators are catering to specific interests and communities. There are now creators for Tailoring, Small businesses, Female bike riders, etc. Diversification of Income Streams: Creators explore monetization models, including subscriptions, brand partnerships, and merchandise. Emerging Platforms: New platforms are providing opportunities for creators to connect with their audience and monetize their content. Increased Smartphone and Internet Penetration: India has over 637 million smartphone users and data co...

Many digital marketers struggle with their emailers. According to a survey, 95% of all marketing emails globally are not even opened! And when it comes to emails being opened, the entire responsibility, is on subject lines and to some extent the preheader text of the email.  So here are 17 simple yet effective email subject line hacks for you 😀 Personalise - seeing one’s name in a subject line helps catch the attention and improves open-rates -  https://help.campaignmonitor.com/personalize-emails-with-subscriber-custom-fields   A/B test subject lines for every email -  https://help.campaignmonitor.com/ab-test-your-email-campaigns   Avoid spam trigger words in your subject line - here’s a list of such words for reference -  https://blog.prospect.io/455-email-spam-trigger-words-avoid-2018/   Try to use [brick brackets] - and if relevant use Numbers or Percentages. They increase the probability of opening the email. The brackets help capture attention a...

India used to consume about 40,000 petabytes of data in the year 2010. It's expected to reach 2.3 million petabytes by the year 2020. This data is as per a report by Cushman and Wakefield.  A 500x growth in data consumption within a decade! An average Indian consumes about 11 GB of data per month. Video contributes to about 65% of this. The remaining 35% comes from other forms of content. Social media has video content primarily, which, gets a daily watch time of about 67 minutes . What does all this mean?  It's plain and simple. We have become  Content Consumers  of first grade. In the past to gather relevant information about a topic, it meant research in libraries, consultations and in-person meetings with experts. In the present, all you would need is a mobile or an internet-connected device. With some creative and deep Googling, you would be able to get a bunch of perspectives and various forms of content to help you understand the...