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17 powerful email subject line hacks for success!

Many digital marketers struggle with their emailers. According to a survey, 95% of all marketing emails globally are not even opened!


And when it comes to emails being opened, the entire responsibility, is on subject lines and to some extent the preheader text of the email. 


17 powerful email subject line hacks for success


So here are 17 simple yet effective email subject line hacks for you 😀

  1. Personalise - seeing one’s name in a subject line helps catch the attention and improves open-rates - https://help.campaignmonitor.com/personalize-emails-with-subscriber-custom-fields 
  2. A/B test subject lines for every email - https://help.campaignmonitor.com/ab-test-your-email-campaigns 
  3. Avoid spam trigger words in your subject line - here’s a list of such words for reference - https://blog.prospect.io/455-email-spam-trigger-words-avoid-2018/ 
  4. Try to use [brick brackets] - and if relevant use Numbers or Percentages. They increase the probability of opening the email. The brackets help capture attention and words such as [Exclusive], [Prime Deal], [On Popular Demand] in brackets help spike the interest. Similarly, adding numbers or percentages - quantifies your content and gives it more credit/trustworthiness 
  5. Avoid over usage of Emojis - pick emojis from here - https://emojipedia.org to have them supported across different email clients and providers
    1. Top emojis
      1. ❤️
      2. ®️
      3. 😁
      4. 😍
      5. 🎄
      6. 👀
      7. 🎁
      8. 👻
      9. 🙌
      10. 👍
  6. Communicate emergency or Fear of Missing Out - for example: Don’t miss out our famous Coconut Chickpea recipe - only for the first 10 responders!
  7. Ask Questions - Finding your vegan diet tough? 
  8. Words - 7 words or 41 characters is the ideal length for an email subject line
  9. Use Preheader text - To explain or support your subject line better. For example, subject line - Finding your vegan diet tough?. For this, if the preheader text - We can help make it easier on you! Or you can use Personalisation here - Corrine [first_name], we can help make it easier on you!
  10. Talk about the value they will be getting from your email - 5 tips that can help plan your event better!
  11. Announcement - Explain clearly about a new service or menu you are launching
  12. Reverse Psychology -Using a negative outcome to gain readership works in a similar as explaining a benefit. Here you would address to the deepest fears of your audience. Example: 3 ways your event can fail today (Damage control + catering hacks)
  13. News & Trends - Everyone loves a trend or a piece of happening news. Provide exciting news - Example: London New Obsession with Vegan explained here
  14. Social Proof - People rely on facts about popular brands to understand how they perceive value. So if possible use a big brand in your subject line
  15. Insert emotions - We are driven by emotions and clear sentences with 4 to 7 words that excite our emotions can help ensure open-rates. 
    1. Example: Fill your plate with love ❤️, 
    2. Here are our yummy recipes for your tummy ❤️
  16. Increase the curiosity levels - Use a question or fact to increase curiosity and opens. Some examples are below
    1. Want a diabetes-free life?
    2. Want a free Hamper for Easter?
  17. Assessment - Analyse and score subject lines.
    1. Type of subject line to use - pick one from the above 16 points
    2. Open-rate
    3. Headline score - Use tools such as http://coschedule.com/headline-analyzer 
    4. The number of clicks on content

Here is a YouTube video of me explaining this blogpost. 


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