Paid Media | Productivity | Marketing | Life

These are some thoughtful tips and hack to increase traffic to your blog.  Reading time for the blog - This is key in prompting people to click through to read a blog. Some readers prefer shorter blogs and others who long a long one which explains in details. Reading time is a hint towards the length of the blog. Click to Tweet/Click to share on social media channels - Readers rarely come across great posts. When they do, share them with their friends. Having 'click to share' option helps get shares. Keeping these as sticky buttons could be helpful, as the intent to share can happen at different points of your blog. Research on the topics and the ideal blog length for it - Before we start writing a blog post, it is essential to research on trending topics. This helps you write on issues which are worth your time and the reader's attention. Best way to do topic research, as per me, is by collecting featured snippets and people also ask questions. These are headlines of the ...

We take 100's of decisions every day. Our thoughts and actions are so fast that we really do not think twice on most decisions.  These range from simple things such as what to wear to where to invest our money.  Just think about it.  Do you really think much about buying a pen worth Rs5? Do you go look for a specific brand? The grip on the pen, etc. Not really, right? And if you are doing that as well, then my friend, you are going to start experiencing - Decision fatigue.  So we keep taking these decisions, most of which, we do not even think twice about. Will such decisions be affecting our life in general? No. But imagine, if you start looking at life-changing tasks as the small ones. You end up deciding on them in a split second and not really accounting for anything. That could result in some bad decisions. The impact could be massive! So this blog is an attempt to give 5 ways using which you could take better life-decisions.  Look for  long term benef...

In the world of SEO (Search Engine Optimisation), links hold the crown jewel status.  These are the units that build your online reputation.  In simpler words, the more number of links to your website, the better your chances of ranking for your content on Google search.  Is it really that simple? All that Google cares to rank a website's authority - links? Though it sounds simple, it is not.  Let me explain with an example. You want to buy a car for your family of four.  What are your next logical steps? You go to Google search or other search engines and look up for best family cars. You are likely to get results which showcase a set of cars ranked based on parameters for different family types. From this list, you will understand what car would better suit your family. Ideally, you will shortlist the category and do a more refined search now. Like, say, best SUV family cars. Now, you will get more search results. From these, you will further refine your perc...