Paid Media | Productivity | Marketing | Life

  The number one concern for digital marketing professionals or aspiring ones is that they do not have enough time to learn more or improve their skills.  It's something I have personally gone through and the reason I built something called Time hack for myself. But that's a conversation for later.  Let's get on to how we can improve digital marketing skills during your lunch breaks. Agencies and e-commerce companies have their breaks clearly outlined to help improve synergy and overall performance.  Lunch breaks are typically around 60 minutes and rarely get reduced.  Here comes the trick.  You ensure that you order lunch ahead of time or bring your packed lunches. This way, when your lunch break starts, you are ready to start eating.  Please ration your food. Do not binge during the afternoon. Please take your time chewing your food.  You will harm yourself more if you do not take your time to chew and eat your food properly. Moreover, the ratio...

Every year we have a few trends that come to the top. Of course, COVID-19 is an unbeatable trend for 2020. There are even challenges that catch the fancy of many and become trends in social media. But what we have here are qualitative trends that are likely to rule during 2021 in Social Media. The list of Social Media Marketing Trends in 2021 are as below: SEO will come into play for your social content too Instagram Reels can boost your organic reach 75% more online shopping via Social Media Be Human Look at nurturing your audience Be Agile Make your creatives natural and mobile-first Focus more on UGC and Personality SEO will come into play for your social content too We have all long known about tweets being indexed in Google search, Facebook search algorithm tweaks that will help your post content to rank in their own search. Now even Instagram has joined the party! So in 2021, we expect people to find accounts based on the content they are posting and not just the hashtags they ar...

  In 2020, thanks to COVID-19, Facebook ads have seen an unprecedented rise in use. The overall quantum of ads has increased.  There was a time back in 2017 for your niche you might have been the only Facebook advertiser running ads on Facebook & Instagram. Instagram shop or product ads have exploded now. It has become difficult reaching your target audience cost-effectively.  So what should you be doing? Good advice would be to become as creative yet natural in your creatives and connect with your audiences. But a bit of informed advice would be to check on what your competition is doing and then be different and more sensible.  So how do you do that? I mean, how do you check up on what the competition is doing? Well, here are three simple steps to understand the tactics of your competition.  Like, follow as favourite and follow offers from your competitors. Simple right? Just by doing these steps, you will know the Facebook content strategy they are having...