Let the Internet enable your life | Productivity & Marketing

Pinterest is a great visual social platform.  Not many know, how to use it efficiently though.  Pinterest leads among all social networks in terms of social networks.  But Pinterest is left out by most marketers from their digital strategy mainly due to lack of awareness and knowledge. So here are 15 tips to help up your Pinterest game: Find the Pins: Your competitor is already using to gain traffic. You can simply check using the following URL: https://pinterest.com/source/[competitor URL]/ to see all the pinned images from them. Examine the pins the competition is doing more of and the ones they stopped doing recently. This shows what is working for your industry and what does not.  Schedule your content: Pinterest lets you schedule your content on its platform. Please use this and plan at least a month worth of content ahead of time. It is always better that way. The next month analyse what is working and what is not.  Use keyword planning a...

Managing "Crawl Budget" is crucial in ensuring all your website content is indexed. This, in turn, will bring invaluable search traffic. But before we get into this fully, let's define a few things. What is Crawl Budget? Crawl Budget - Frequency at which search engine bots crawl or read through your webpages.  In this modern world and  updated Googlebot , the crawl budget is much better than what it was back in 2010. Who should be worried about Crawl Budget? If your website has less than 500,000 pages, then you need not really worry about the crawl budget for your website.  For all the websites which have over 500,000 pages such as e-commerce sites, property portals, forums etc. need to be very careful about their Crawl Budget.  Just imagine if you had done a crucial content update on your website. Now if this does not get indexed or show up on the search, it reduces relevant search traffic. It might mean you are losing out on the co...

These are very troubling times.  Almost everyone across the world is at home from today. Home deliveries are contact-less now (well, I'm glad that they are happening in the first place). The entire family is at home, and no one is going out. Businesses have to shut down their physical locations.  California Orders Lockdown for State’s 40 Million Residents What coronavirus lockdowns have meant around the world There is  a revenue loss  for many.  It is at these times that we have to tell them that no matter what we are there for them and we are in this #together.  Together we will get to the other side of this war against all humanity.  And it is not just business owners who are impacted but all of us too.  We need to take care of everyone around us.  There is a saying - Greatest battles are with the closest of people. It is not going to be easy.  But most things are never going to be...

There have been many questions asked about COVID-19 (Coronavirus) but not many answers.  This blog is an attempt to answer all those questions. 1. Should the hand sanitizer have at least 60% alcohol to help protect against COVID 19? Yes, hand sanitizers made of at least 60% alcohol are recommended. The ideal case would be to use soap and water to help wash thoroughly and usage of a clean drying cloth to rub off your hands.  But when hand sanitizers are being used, it should have over 60% alcohol content and all parts of the hands need to be rubbed with it.  Please note, you should rub your hands until the sanitizer evaporates and your hands are dry again. This is essential. 2. Will ISKCON temple close due to COVID 19? Most temples in infected cities are shutting down due to the spread of coronavirus and ISKCON temples are no exception.  3. Is it safe to visit Shimla due to COVID-19? Flu basically a winter phenomenon. And seasonal flu go...