Let the Internet enable your life | Productivity & Marketing

  In 2020, thanks to COVID-19, Facebook ads have seen an unprecedented rise in use. The overall quantum of ads has increased.  There was a time back in 2017 for your niche you might have been the only Facebook advertiser running ads on Facebook & Instagram. Instagram shop or product ads have exploded now. It has become difficult reaching your target audience cost-effectively.  So what should you be doing? Good advice would be to become as creative yet natural in your creatives and connect with your audiences. But a bit of informed advice would be to check on what your competition is doing and then be different and more sensible.  So how do you do that? I mean, how do you check up on what the competition is doing? Well, here are three simple steps to understand the tactics of your competition.  Like, follow as favourite and follow offers from your competitors. Simple right? Just by doing these steps, you will know the Facebook content strategy they are having.  A note of caution you

 With the advent of COVID-19 pandemic, the world took cover.  Loads of inefficiencies and non-value-adding no longer happen.  All small and medium business owners are now focusing on Digital marketing. Three main channels have caught their fancy: SEO Facebook Ads Google Ads In this blog post, I'm sharing 7 of my top hacks for Facebook ad manager. These will bring in a massive impact on the overall efficiency of the ads. Location targeting:  Add relevant location tags to your posts and promote them in the central area or main areas in that location. So, you will end up spending your budget in just those spots. Lesser scope to cover but the same ad budget means more effective ads.  Manual placements:  In most cases, the goal is to get comments, likes and reach on Facebook & Instagram. For such campaigns use  Manual Placements  and select to promote posts on Facebook just on Facebook. Similarly, for Instagram too.  Simultaneous campaigns : If you need to reach many people within a