Skip to main content

Top 7 simple Facebook ad manager hacks that boost results!

 With the advent of COVID-19 pandemic, the world took cover. 

Loads of inefficiencies and non-value-adding no longer happen. 


7 Facebook ads hacks


All small and medium business owners are now focusing on Digital marketing. Three main channels have caught their fancy:

  1. SEO
  2. Facebook Ads
  3. Google Ads

In this blog post, I'm sharing 7 of my top hacks for Facebook ad manager. These will bring in a massive impact on the overall efficiency of the ads.

  1. Location targeting: Add relevant location tags to your posts and promote them in the central area or main areas in that location. So, you will end up spending your budget in just those spots. Lesser scope to cover but the same ad budget means more effective ads. 
    Location targeting

  2. Manual placements: In most cases, the goal is to get comments, likes and reach on Facebook & Instagram. For such campaigns use Manual Placements and select to promote posts on Facebook just on Facebook. Similarly, for Instagram too. 
    Manual Placements

  3. Simultaneous campaigns: If you need to reach many people within a short period, run a set of different objective ads. Start a reach campaign for 1/3rd your total budget. An engagement campaign with 50% and finally a traffic campaign with the remaining 17%. This combination of ads is highly effective as the audience overlap is small, even though the targeting location is the same. 
    Simultaneous campaigns

  4. Hyperlocal location loops: In this technique, you drop pins for 3 to 5 very close areas and set them to 1 km radius. Essentially you'll get to reach people out of those rings too as the location data keeps jumping. More reach for less money spent.
  5. Dynamic creatives: There are many instances when driving traffic, leads and sales on a website are crucial. In such cases, use this option to test up to 10 creatives - video or image plus five different ad copy plus five headlines and five calls to action buttons. Please look at putting 10x budget for this campaign and do not have more than two ad sets at a time.
    Dynamic creatives

  6. Audience insights: Facebook provides audience insights on what pages people like in a place. Use them to find out what pages people are actively engaging. See their content and visuals. Try to match your ads to those. You'll see an improvement in your ad campaigns. 
    Audience Insights

    Location specific audience insights

  7. Mobile device model: It becomes difficult to target the right age-group or demographic of the audience for a few niches. In such cases, try to target by mobile operating system versions. 
    Mobile device OS targeting


Hope, these tips are useful for your campaigns. Feel free to comment your thoughts and questions. 





Labels:

Comments

Post a Comment

Popular posts from this blog

How to learn from your competitors Facebook ads?

  In 2020, thanks to COVID-19, Facebook ads have seen an unprecedented rise in use. The overall quantum of ads has increased.  There was a time back in 2017 for your niche you might have been the only Facebook advertiser running ads on Facebook & Instagram. Instagram shop or product ads have exploded now. It has become difficult reaching your target audience cost-effectively.  So what should you be doing? Good advice would be to become as creative yet natural in your creatives and connect with your audiences. But a bit of informed advice would be to check on what your competition is doing and then be different and more sensible.  So how do you do that? I mean, how do you check up on what the competition is doing? Well, here are three simple steps to understand the tactics of your competition.  Like, follow as favourite and follow offers from your competitors. Simple right? Just by doing these steps, you will know the Facebook content strategy they are having...
Post a Comment
Read more

17 powerful email subject line hacks for success!

Many digital marketers struggle with their emailers. According to a survey, 95% of all marketing emails globally are not even opened! And when it comes to emails being opened, the entire responsibility, is on subject lines and to some extent the preheader text of the email.  So here are 17 simple yet effective email subject line hacks for you 😀 Personalise - seeing one’s name in a subject line helps catch the attention and improves open-rates -  https://help.campaignmonitor.com/personalize-emails-with-subscriber-custom-fields   A/B test subject lines for every email -  https://help.campaignmonitor.com/ab-test-your-email-campaigns   Avoid spam trigger words in your subject line - here’s a list of such words for reference -  https://blog.prospect.io/455-email-spam-trigger-words-avoid-2018/   Try to use [brick brackets] - and if relevant use Numbers or Percentages. They increase the probability of opening the email. The brackets help capture attention a...
Post a Comment
Read more

How to build backlinks for seo effectively?

  Link building gets 50% weightage in terms of ranking. Here are the main elements that decide how good your links are and can be considered as pre-requisites of link building Dofollow or nofollow  - Dofollow links are preferred but very rare and difficult to obtain. Nofollow links are easier to obtain but their volume has to be more to offset the less weightage. Typically a ratio of 3 to 1 for nofollow to dofollow is fair to get you good traction in search results Domain authority (DA)  of the website from which link is obtained - It is recommended to get from websites whose DA is greater than your website. That being said, it is also recommended to have links from websites of a wide range of DA. But the lowest can be 6 Anchor text  - this is the text phrase for which the link is given. Having a  keyword  as the  anchor text  can help  improve ranking  much faster than normal. The most common anchor text option given by websites is...
Post a Comment
Read more