Skip to main content

What is Google Question Hub and how you can benefit from it?

Bloggers and content creators push out quality content for the benefit of their readers.

This content though unique and informative, it is not really what readers are searching for.

To help bridge this content gap, Google has come out with its new offering - Question Hub.

This tool is now available in India from last month (February 2020).

What is Google Question Hub and how you can benefit from it?



Question hub basically helps you see those questions for which there are no reliable answers available for searchers. 


In simpler words, for different topics, Question Hub will provide you with a set of questions which searchers are directly asking on Google and requesting for answers. 

In a nutshell, Google Question Hub will let you see the questions which are left out in the currently available content on the Internet. 

As a blogger/content creator, you can start using this tool to find Content Gaps. After identifying these questions without answers, you can answer them and provide a link to your content for the benefit of the searchers. 

Indeed, Google's Question Hub is a solution for content creators. 
It is in line with the SEO advice provided by SEMrush, Moz and Ahrefs.

To understand the recommendations on Content Gap analysis by experts, please refer to the blogs below:
  1. Steal your competitors' Traffic with Content Gap analysis - SEMrush
  2. Content Gap - Ahrefs
  3. Content Gap SEO: A potentially untapped opportunity - Moz
The above recommendations are excellent in nature! But they also require credible effort and passion. 

Question Hub is an alternative for the above recommendations and is in some ways better. 

I'm adding a few screenshots below to show how the Question Hub looks like:

COVID-19 Questions without answers on Google Search
You can submit your article links after adding in relevant information to the Questions

See the performance of your Answers


Please feel free to comment your thoughts and suggestions. 




Labels:

Comments

Post a Comment

Popular posts from this blog

How to build backlinks for SEO effectively?

  Link building gets 50% weightage in terms of ranking. Here are the main elements that decide how good your links are and can be considered as pre-requisites of link building Dofollow or nofollow  - Dofollow links are preferred but very rare and difficult to obtain. Nofollow links are easier to obtain but their volume has to be more to offset the less weightage. Typically a ratio of 3 to 1 for nofollow to dofollow is fair to get you good traction in search results Domain authority (DA)  of the website from which link is obtained - It is recommended to get from websites whose DA is greater than your website. That being said, it is also recommended to have links from websites of a wide range of DA. But the lowest can be 6 Anchor text  - this is the text phrase for which the link is given. Having a  keyword  as the  anchor text  can help  improve ranking  much faster than normal. The most common anchor text option given by websites is...
Post a Comment
Read more

17 powerful email subject line hacks for success!

Many digital marketers struggle with their emailers. According to a survey, 95% of all marketing emails globally are not even opened! And when it comes to emails being opened, the entire responsibility, is on subject lines and to some extent the preheader text of the email.  So here are 17 simple yet effective email subject line hacks for you 😀 Personalise - seeing one’s name in a subject line helps catch the attention and improves open-rates -  https://help.campaignmonitor.com/personalize-emails-with-subscriber-custom-fields   A/B test subject lines for every email -  https://help.campaignmonitor.com/ab-test-your-email-campaigns   Avoid spam trigger words in your subject line - here’s a list of such words for reference -  https://blog.prospect.io/455-email-spam-trigger-words-avoid-2018/   Try to use [brick brackets] - and if relevant use Numbers or Percentages. They increase the probability of opening the email. The brackets help capture attention a...
Post a Comment
Read more

How to learn from your competitors Facebook ads?

  In 2020, thanks to COVID-19, Facebook ads have seen an unprecedented rise in use. The overall quantum of ads has increased.  There was a time back in 2017 for your niche you might have been the only Facebook advertiser running ads on Facebook & Instagram. Instagram shop or product ads have exploded now. It has become difficult reaching your target audience cost-effectively.  So what should you be doing? Good advice would be to become as creative yet natural in your creatives and connect with your audiences. But a bit of informed advice would be to check on what your competition is doing and then be different and more sensible.  So how do you do that? I mean, how do you check up on what the competition is doing? Well, here are three simple steps to understand the tactics of your competition.  Like, follow as favourite and follow offers from your competitors. Simple right? Just by doing these steps, you will know the Facebook content strategy they are having...
Post a Comment
Read more